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Our Story

Our Story - Who are Strapconcept?

Hello everyone, we are Strapconcept, formed by a watch strap addicts - KS. We are located in Hong Kong and have been around since 2016.

Our business story began from love at the first sight with a Rolex. In the beginning, we worked in a spare bedroom at home selling a few bits and pieces on eBay to fund his watch strap.  After a bit, we met some famous and recognizable strapmaker partners in the world. Hence, we made Strapconcept to share my passion and interest by building one stop shopping store offering various collections of straps for any watches. Hereafter, we have a vision to gather, and work with all of best strapmakers over the world providing numerous variant of styles, concepts, and materials for all watch enthusiasts over the world. So, there are always something new every time you check at this site.

We believe anyone has a watch regardless of style and prices. Have you ever thought of replacing the watch straps? Different straps could be worn for different outfits - causal, professional and sporty. However, we realised that we can't find the most suitable and high quality straps in the market! Hence, we spent a lot of time to learn how to make unique handmade watch straps so that it can represent your own personality :) 

Along the way we have run our business in many different offices and venues, and moved on to bigger and better premises every time. We do pay intense concentration on every strap making procedure, from leather selection, creation, manufacturing, and quality control.  Therefore, we only picked out the best strapmaker in the world to work with, to provide the most awesome straps to you, and nothing less. 


Five Reasons to Purchase with us
Largest Straps Collections: Hundreds Ready Stock, Thousands Custom Order Design, Unlimited Watches Brands
FREE Shipping for Worldwide: We ship worldwide with free of charge!
FREE Credit Card / PayPal Charges: What you see is what you pay, no hidden or additional cost
Best Strap Consultant: a) Fast Response;  b) Objective in helping you to choose the best straps,  c) Simple, Easy, & Friendly Culture